This dynamic sparkling mineral water brand features a unique formula targeting fitness, health, and well-being consumers. The business has developed a line of SKUs with premium-quality protein as the active ingredient. Years of R&D and capital investment have been made to develop a formula with sufficient stability and flavour that tastes great.
According to the Australian Health Survey, only 14% of people regularly meet the recommended daily protein intake, causing several health and well-being ailments such as low energy, fatigue, muscle spasticity and many other symptoms.
The business has traded for one year to market test and refine the formula and establish cost efficiencies in bottling and labelling. During this year the business sold over 80,000 units and has generated significant interest in domestic and overseas markets.
The business has established a strong distribution network in Australia, catalogued in some of Australia's largest food and beverage distributors. Interest from major supermarkets is active, however requires further capital to execute. There is significant interest from the Middle East, particularly Dubai, also requiring larger production runs.
Production and logistics are turnkey, and handled by a third party there is capacity to increase production 100 x fold immediately.
The owners are not in a position to commit further time or capital and have separate commitments that prevent them from growing this potentially highly successful brand.
Of course, further capital is required to grow the business, however, the owners have worn the largest burden of navigating through the period of intensive capital outlay over the last 4 years.
This opportunity is for investors and operators that strategically invest in start-up businesses where they can add value and accelerate growth from a stable foundation.
The price guide on this business is circa $1M, which includes stock, intellectual property, product formulas, goodwill, and free on-loan display fridges for new B2B accounts. Our clients are motivated sellers and may be negotiable subject to terms and further discussions.
Key Features
R&D of Formula Complete
Manufactured in HACCP and HALAL-certified facility
Turnkey Manufacturing with 3PL and Logistics
80,000+ units sold
Finished refined product, market-tested with strong distribution launchpad
Wholesale and Online Sales
To fill out a confidentiality agreement on this business copy the following URL in your browser and follow the prompts https://www.vbaaustralia.com.au/post/health-and-fitness-sparkling-water-start-up
Or for further details contact Dan Levitus at 0450 326 146.
Vision Brokers & Advisors
'Turning Vision into Certainty'
www.vbaaustralia.com.au
