It started with an insight after Dave left his job in 2005, and he realised there was an emerging market for synthetic grass, so it began.
"I didn't have a background in landscaping or grass, but it seemed simple, and there was strong demand, so we just started." Dave
Fast forward 18 years and the business has become the perfect lifestyle enterprise with two main income streams, and you only keep a business for nearly two decades if it works.
Essentially the business serves customers by hiring synthetic grass hire to repeat customers and providing landscape services to local consumers.
There is a surefire way to know if a business has growth potential: to look at the money and the resources it invests in advertising or lead generation.
The accounts demonstrated that Keeping It Green only invested 2.13% of turnover into marketing in 2022. Yes, marketing is an investment!
The sales in 2022 were $1,034,000 for an investment of $18,000 in generating leads.
You can conclude several things from the simple advertising arithmetic; there is plenty of market demand for the services provided, or the business has significant repeat business. My analysis indicates both high market demand and a unique selling and product offering!
There is scope to grow, and according to Dave and Nancy, there is strong repeat business.
They know that the buyer will likely have no or little knowledge of synthetic grass and landscaping. Hence, they are happy to provide a more extended handover when you take over and guide you after the sale.
They are selling simply because they plan to spend more time with kids and grandkids.
They run the business from their home just outside of Canberra; they hold a significant amount of grass that they hire out to repeat customers, so the business requires large sheds.
The business does require a little travel when they set up for repeat customers with their major events.
Loyal and well-trained staff help run the business; this is outlined in the Business Information Package; please email your full name, contact number and the fact that you are interested in Keeping it Green, and we will send the info through.
The equipment offered with the sale is significant, with about $250,000 in plant, vehicles, and machinery included in the sale price.
When reviewing the profit and loss prepared by the highly regarded local accounting firm Cox Sherlock we wondered why they hadn't named the business "Making the Green" because it generated an owner's profit of $380,000 in 2022 and approx $226,000 in 2021.
In summary:
* It has an established, unique product offering
* Nearly anyone can run it, and the current owner is prepared to train and support
* Strong repeat customer base with plenty of growth potential
* Trained staff help run it
* It can be run from home or a low-rent industrial base
* It is highly profitable, and ANZ bank is prepared to lend 50% of the purchase price
If you are stuck in a job and need a change, the grass might be greener, or if you want to break out and grow your landscaping business, this is the perfect opportunity.
We receive a high volume of buyer enquiries, so please email your full name, contact number and the fact that you are interested in this business, and we will send you a Business Information Package.
