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Executive Summary
Ponds Music Academy is a renowned music school that has a strong and unique product offering based on a recognized international teaching curriculum which distinguishes it from other music schools in The Ponds and surrounding suburbs. Its unique physical location puts it within close walking distance of two major public schools with over 3000 students.
Products
In-Person
The Academy's primary product offering is in-person one-on-one piano lessons, which is supplemented by the resale of educational material (such as music books). Our in-person classes take a very structured form and adopt proprietary multinational music teaching syllabus and teaching methodology. We apply for the contemporary SMART Music Program alongside Traditional Russian Piano School methodology and our education philosophy: 'Smart Children Play Piano,' to create a proprietary syllabus tailored individually to each student. Our teacher is a highly-skilled early childhood music teacher with 30 years of experience in applying for this program, and other similar programs, in children's music teaching. A key ingredient to our success in the area has been a strong understanding of early childhood pedagogy.
Online
In 2021, online lessons have become increasingly popular in response to government regulations, approximately 30% of our students have shifted to online learning. We have adapted quickly and assertively by making large capital expenditures into audio/visual equipment to ensure our high standards of teaching will continue online. Our online program is still growing and has the capacity for more growth.
Differentiation from Competition
Our product is highly differentiated from most music teaching schools due to the following:
1. Trust: as an established music school with lovable teaching staff, we have won the trust of our customers.
2. Annual Concerts: We host concerts in a 2000 square meter music hall whereby students can showcase the music pieces that they have practiced all year.
3. Audio/Visual recording: Students may opt for a studio-quality audio/visual recording of their rehearsed piece in our studio.
4. Highly Structured Curriculum: we apply a proprietary teaching curriculum that has been tested and proved to be effective in teaching children music.
5. Teaching Skills: we are not just expert musicians; we are also expert teachers that are highly trained in children's pedagogy.
6. Wide age range: Our curriculum and teaching skills allow us to teach children as young as 3 years old.
7. Adaptive scheduling: we have a structured program for teaching online in the event that students are not able to learn in person.
Other Details
Ponds Music Academy follows the NSW School term system. We offer make-up (replacement) classes over the school holidays for those who were absent during the Term.
We also offer group lessons for a lower price, but the demand has been highest for individual classes.
Our Invoicing system is very strict rigorous. Fees are paid for the whole Term in advance. That provides business owners financial security and students commitment. See terms and conditions on our website.
Demographic
The demographic of our students takes roughly the same shape as that of The Ponds and surrounding suburbs. It follows that approximately 80% of our students are Australian-born children of young and highly educated immigrant families that have only recently expatriated to Australia. The parents of our students typically understand the importance of music education to improve their children's neurological development. Our slogan "Smart Children play Music" reflects and embodies this idea.
Competition
There is very little competition direct competition in the area. There have been some music schools in the area, but most have come and gone, and none have existed as long as Ponds Music Academy.
Conclusion
We have been very pleased with the rapid growth in the number of students year after year. We are very proud of our achievements and the achievements of our students at the Conservatorium of Music Sydney as they excel in their AMEB Examinations. Many of our students have got Scholarships and acceptances at Private and Selective High Schools in Sydney because of the piano music education at Ponds Music Academy.
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