This is an exciting chance to own a well-established baby product business that has been generating consistent revenue and offers significant room for expansion. Currently operated as part of an existing business, the new owner will need to register their own ABN to take over operations.
Why We're Selling:
Our decision to sell stems from a genuine reason: we want to move away from baby products and the time-intensive process of packaging individual product boxes. What started as a supplementary revenue stream has grown into a business with a loyal customer base, established supplier relationships, and an excellent reputation.
Key Highlights:
Proven Revenue Model: Profitable sales through distributors, wholesale platforms, and eCommerce channels (website, eBay, Etsy).
Low Cost, High Margins: Sourced at industry-leading low prices with streamlined packaging and shipping costs.
Unique Assets Included:
Copyrighted packaging designs with source files, logo.
Established supplier and distributor relationships.
Existing stock, including $500 worth of packaging for detangler brushes.
Website domain: happybubs.com.au
Massive Potential for Growth:
This business offers numerous opportunities to scale:
Expand into baby stores, pharmacies, and grocery chains.
Develop a dedicated website for Happy Bubs products.
Leverage existing relationships for annual FREE advertising opportunities.
Reintroduce high-potential products like the detangler brush.
Apply for trademark registration to enhance brand value.
Increase marketing efforts, especially on social media (currently an untapped resource with only 50 real IG followers gained organically through customer recommendations).
Not Seasonal, Always in Demand:
The flagship product, a U-shaped baby toothbrush, sells consistently year-round, appealing to both distributors and direct customers.
So what makes the Brand Unique?
This brand was created to make things easier for parents, that are otherwise a challenge with kids and toddlers. It's real 'hack' type products that get the kids to do what we need them to do.
What makes the U Shaped Toothbrush Unique?
It's the fact that kids actually want to brush their teeth with our U Shaped Toothbrush! If you are all familiar with kids you will know just how hard it is to get them to brush their teeth. Our product has been recommended by naturopaths and quoted as "the best toddler hack ever" by Jade Walker Health Naturopath. They will literally pick it up and put it into their mouths to brush or use the toothbrush as a teether.
What makes the Butter Smooth Brush unique?
It's the fact that it glides through hair and kids want to again, pick it up and start brushing their hair. It's double bristle design allows for super easy de-knotting/ detangling and gliding through hair like a hot knife through butter.
Financials:
2024 Revenue: $10,574
Profit: $5,361 (with no liabilities and significant cost controls).
2023 Revenue: $11,323.80
Profit: $6454.566
Please note that we discontinued two products in 2024, including the detangler brush, which is why the revenue appears higher in 2023 however you are more than welcome to reintroduce it.
What You're Buying:
This is a turnkey business with a proven track record, minimal overheads, and tremendous potential. You'll gain access to all our supplier and distributor contacts, detailed sourcing processes, and guidance during the handover to ensure a smooth transition.
Genuine Interest Only:
If you're ready to take this profitable business to the next level and explore its full potential, get in touch today!
Note: Buyer to register their own ABN.
We have been selling this brand through healthybod.com.au and it has been operating under our brand - copies of sales reports are available for these products, including order number, customer details, cost details etc.
