Take a look inside global fashion brand BooHoo's new Sydney headquarters

In recent years, the building had a recognisable multicoloured facade, exhibiting an artwork by Aboriginal artist Reko Rennie that had been commissioned by the City of Sydney Council during its ownership of the building.

Prior to being purchased by the City of Sydney the building had served as the Taylor Square Hotel, which was closed in 2009. 

The exterior artwork was painted over to prepare the building for sale in late 2017, but that energetic flair has now been incorporated back into Boohoo HQ’s “instagrammable” interior. 

Construction and property firm Schiavello Construction was tasked with creating a unique and lively two-level space, intended for flexible uses, including acting as the company’s open-plan office, clothing showroom, and an event space for entertaining influencers and guests — tailor-made for a brand with more than 4 million social media followers.

Within a six-week construction timeframe, Schiavello undertook the creative build within the heritage-listed building, with the 360-square-metre space designed by Siren Design. As is often the case, the heritage listing presented some challenges to the clients’ wishes, such as a request for recessed LED lighting in the internal archways, instead having to be constructed within a purpose-built timber lip.

The brand’s philosophy is that they “don’t take fashion or life too seriously” and the interior design mirrors this mantra, with a pastel-coloured palette, not only showcasing the brand’s aesthetics, but also honouring the wider Oxford Street area, in which pride is celebrated.

Further proof of this, a rainbow of pastel panels adorns the central bar space, in reference to the now well known rainbow pedestrian crossing on the corner of Bourke and Campbell streets.