Situated on 2022 sqm of land, built in 1886 and closed since 2018, a meticulous refresh and upgrade, while recognising the pub's rich history has breathed new life into the hotel and township of Brim and beyond. Trading again since June 2024, local patrons, tourists and visitors travelling from the broader region have enthusiastically embraced the re-opening and the pub is now ready for a new owner to take it to the next level.
With a reluctant sale due to personal circumstances, the current owners will not be able realise the hotel's potential, however the savvy buyer will be rewarded with the opportunity to substantially expand turnover and profit by tapping into the tourist, sporting and agricultural activity and attractions in the region.
Part of the 'Silo Art Trail', Brim's silo was the second painted in Australia and is popular with tourists and travellers. Redda's Park Caravan Park and Camping Ground is less than 1 km away, is highly rated and draws many travellers to the region with water skiing at the nearby Yarriambiack Creek. Boasting cricket, football, golf, tennis and bowls clubs in town, the new owner can expect strong local patronage.
The annual Mallee Machinery Field Days event attracts over 8,500 visitors and 350+ exhibitors from the agricultural industry via the Henty Highway and the Harvest (October January) and its influx of seasonal workers, combined with the support of the parochial farming community, ensures year round local support.
With virtually no competing hotels in the region, the astute buyer/operator will extend the existing menu of pizza (4 evenings per week) and offer a range of meals to greatly increase revenue from the food service. This will attract patrons from well beyond the town in search of traditional pub fare and a social atmosphere.
Including a 3 bedroom residence and private lounge, The Brim Hotel represents outstanding value as a complete package for the new owner.
